SK-II
Microsoft Mixed Reality Studios in Collaboration with Huge, Inc.
Role: Creative Director for Microsoft Mixed Reality Studios
Microsoft Mixed Reality Studios joined forces with experience design and digital marketing agency Huge to create an immersive holographic story experience for skincare retailer SK-II’s installation in the Tokyo 2020 Olympic Pavilion. I led the Microsoft team in production of the proof-of-concept (POC), which won Mixed Reality Studios its largest-ever production contract.
The POC produced mixed reality design and engineering strategies for adapting SK-II’s #nocompetition video campaign into an immersive, interactive, holographic experience. #nocompetition follows female Olympians in their battles against toxic beauty standards. The POC explored Simone Biles’ fight against body-shaming trolls through a mixed reality comic book and kaiju battle.
Storyboards
Design Patterns & Creative Research
